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Take the best
songwriters and the best singers, add the most
exciting performers and the best all around
personalities, throw in the hottest looks and
the sexiest smiles --- mix them all together and
the finished product would probably look and
sound a lot like Ciara.
The 18-year-old
beauty from Atlanta is the latest multi-talented
scene-stealer to nudge her way to center stage
with attention-grabbing vocals, irresistible
songwriting and killer dance moves.
The Austin,
Texas native – a ‘military brat’ has lived in
Germany, New York, California, Arizona and
Nevada – moved to Atlanta as a child and, since
that time, has found herself in the mix with
some of the city’s biggest and brightest
producers, among them Jazze Pha -- who signed
Ciara to his Sho’ Nuff label after working with
her for a mere five days -- and his royal
crunkness Lil’ Jon, who produced the singer’s
lead single, the “Crunk & B” cautionary
wrist-slapper “Goodies.”
Dubbed as the
First Lady of “Crunk & B”, Ciara is only the
second artist (the first was Usher with his hit
single “Yeah”) to release a Crunk & B song. Says
Lil’ Jon of the newly-formed genre, “Crunk & B
songs are R&B songs that get you crunk. They
make you wanna wild out. [‘Goodies’] is a female
empowerment record. The female has the power.
The female is in control on this song. This is
one of those records for the ladies.”
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“I’m so happy I
wrote ‘Goodies’,” Ciara enthuses. “I pray
everybody gets it the way they’re supposed to.”
In the hook, Ciara warns, “If you’re looking for
the goodies keep on looking ‘cause they stay in
the jar.” “I think we all run across this
problem,” she explains. “A guy thinks you’re
gonna be with him because he’s got the iced out
chain, he’s popular and all that. But that ain’t
it. That ain’t gonna make me give you my number
and that’s definitely not gonna make me go home
with you. It’s the truth.”
Jon says he was
impressed by Ciara’s approach to the song, which
she co-wrote with “Yeah” songwriter Sean
Garrett. “She did an excellent job on it,” says
Jon. “With this record, it’s the way she rides
over the track, the way she freaks the beat and
the stuff that she says to connect her with
other women. She’s saying stuff that women can
relate to. Guys are always trying to get some
from a girl and she’s like you can’t have it.
That’s what makes her stand out and this is one
of those records with that undeniable energy
where as soon as the beat comes on it catches
you and makes you move. You can’t sit still when
that song comes on. Crunk music, you can’t fake
because it’s all about the energy. It’s gotta be
real.”
And Ciara is as
real as they come. Her self-titled Sho’
Nuff/LaFace/Zomba Label Group debut is a heaping
dose of real life issues conveyed through
everyday language and extraordinary production
and vocal delivery. The album is a complete work
of art and a masterful mixture of messages for
the young and not so young.
On “Thugstyle,”
a song she wrote with songwriter Johnta Austin
(Toni Braxton, Aaliyah) Ciara displays her true
‘round the way girl’ nature. “It’s kinda how a
guy would talk to a female, always spittin’
game,” she explains. “To me, it’s a little
slick. It’s just a fun record. Everyone loves to
sing along with it.”
“Looking at You”
and “Pick up the Phone” with their groove-heavy
tracks and sassy vocals, are signature Ciara,
who says the latter, written and produced by
Austin and Jazze Pha, talks about something that
“everybody goes through.” “I love this record
because it’s so real. I say, ‘You know it would
be nice if you could call somebody and let
somebody know that you’re alright….I know you
see me on the caller I.D. so pick up the
p-h-o-n-e.’”
The slow and
sweet “And I,” which Ciara did with producer
Adonis, is about “loving someone for who they
are and not what they have.” And “Ooh Baby,”
written by Sean Garrett and Keri Hilson (Reuben
Studdard, 3LW) is about good old-fashioned
infatuation. “I’m just really into this guy,”
Ciara explains, in character. “I consider myself
a ‘round-the-way girl, down to earth and
basically the kind of guy I like is like this
guy who pulls up in the F-150 pickup with the
crazy banging system. He’s a ‘round-the-way
dude, kinda ‘hood. But I’m like really into
him.”
With its
easy-to-relate-to subject matter, the album is
listener-friendly and accessible to anyone who
knows even the slightest bit about ‘keeping it
real.’ “The songs are very catchy,” says Ciara.
“They’re for all demographics, all age
ranges….They’re not as personal as I want to be.
I’d rather be more personal on the second album,
once I grow a little more.”
Considering the
short time that she’s been in the music business
– about three years – Ciara has grown plenty.
She admits that she’s a bit more mature than the
average teenager. “Throughout life I’ve
experienced a lot more than the typical 18 year
old has. And being in this industry makes you
develop more quickly than a typical child would.
You mature faster.” But much of Ciara’s growth
and maturity come from her determination to
pursue her dreams. “I remember watching
Destiny’s Child perform on TV one day. That’s
when I made up my mind: ‘Hey I wanna do this.’ I
watched my peers around me and they were worried
about who’s wearing what, going to school,
trying to talk to somebody and I was like ‘I’m
trying to be somebody. What can I do to get
there as soon as possible?’”
Ciara set her
sights on her dream and went after it. “I wrote
down on paper that I had a goal to be a
professional singer and I wanna be there soon….I
had to sacrifice a lotta things and I think that
was the key thing to get me there. I cut out
going to the movies, I cut out hanging with my
friends, I actually told some of my friends
‘This month we’re not gonna hang out or talk on
the phone.’ I don’t have too many friends anyway
– less is better for me. I cut out the boyfriend
– actually I had my heart broken so I was really
like, ‘I’m ‘bout to do this. I’m ‘bout to be on
top.’”
From there,
things moved swiftly: She joined a girl group,
left the group to go solo, nabbed a publishing
deal and eventually hooked up with Jazze Pha,
whom she refers to as her “music soul mate.”
“God really put him in my life for a reason,”
she says. “Our vibe is incredible.”
And now Ciara is
ready to share her vibe with the rest of the
world, but “It’s not just about penning clever
lyrics and singing and dancing to a banging
track,” she says. “My goal is to deliver a
positive message and let people know they’re not
the only one going through things….I’ve been
blessed to be able to counsel my peers. I’m here
to deliver a message and I think the impression
that you make is very important. I don’t wanna
write records just to write. I wanna have a
message to everything that I write. That gives
you longevity.” |